E-passport- The possibilities of accessing the data without the knowledge of the passport holder
Advancement in technology has its own drawbacks also. It might make us insecure at times. There are possibilities of some sort of identity theft happening when we go far ahead with internet facilities. How to get an e-passport is simpler than how to protect it from being trapped. As far as e-passport is concerned, the threat of theft could appear in the form of Skimming, eavesdropping on communication between the reader and the chip, tracking passport holder and even cloning the passport chips in order to commit some identity theft.
Skimming is an act of collecting data from an end user who is not willingly submitting the sample at that point of time. At the same time eavesdropping is an interception of information since it moves through electronic chips.
How to arrest this Malice
In this US, the authorities use an embedded metallic substance in the passport. This is considered to be one of the simplest methods of deterring the unauthorized reading of an e- passport. E-passport is attached with RF mechanism on its cover as a blocking material. With this technology, before one wants to read an e-passport he/she has to open it physically. It is one of the simplest and most practical ways of preventing the unauthorized reading of passport.
To reduce the risk of eavesdropping, a BAC system has been introduced effectively which is proved to be one of the best methods to arrest the risk of it. BAC requires initial interaction between an embedded microchip and the reader includes protocols for setting up a secure communication channel. It ensures that only RFID readers can read the data on an e-passport. In this system if someone tries to read the data or scan an e-passport, there is a protocol that works on pair keys and derives a session key. If the reader is an authorized person, it releases the data; otherwise the attempt will become futile.
Tracking is another method with which the tracking of data on an e-passport is curtailed. There is a chip on the passport that is protected by BAC mechanism disallow another person to access the data in the passport unless it is the inspection system embedded on it proves it authorized. The passport authorities in the US use Random UID (Unique Identifier) to communicate with the user so as to prevent using UID for tracking.
Cloning:
Cloning is nothing but substituting the chip of an e-passport with a fake chip storing the data copied from another passport. The simplest way to whittle away the threat is to identify the data derived belongs to another live e-passport. This can easily be done by just comparing the data stored on the chip with the data stored on the e-passports page in the official data. This can be traced with the photos on the original e.passport details. And this can be traced wit the person travelling with an e-passport with the Public Key Infrastructure (PKI) which has all data of the e-passport holder in its data. If it matches with the traveler’s data, it can be assume original and tamper proof.
We have been talking only about how to protect an e-passport. Once it is issued and monitored well, let us see the formalities of getting an e passport in the US. One has to submit the passport application form to get it and submit the passport renewal form in time to get it renewed. Let us get into to the new technological developments plugging the holes of tampering it by others….
Lawyer advertising
As any other profession, Legal service is also facing unhealthy competition. Most of the big law firms are vying each other to grab more number of clients resorting to any kind of ethical and unethical practices. This is more among the GIANTS who deal with MNC clients who have their presence and operation in multiple countries at a time and do have some legal issues or the other especially in the areas of international laws and patent rights etc. So the law firms which are experienced in handling such cases do complete one another highlighting their specialties in services and success rates in that area of legal service. So they are left with no option but to become more and more professional in their dealings. Since legal profession is an also a business now, it requires proper marketing as any other profession does have. Nevertheless, lawyer marketing service is a very sensitive issue and it does consider certain values associated to this profession.
Ethics: – Legal ethics say that law is intended to providing the best legal service to the clients protecting their best interests. But, violating the basics of legal services, if somebody does carry out his/her legal profession using it to protect the clients who are the real culprits in a case is a grave mistake and considered as unethical as far as a lawyer ‘s profession is concerned.
Commercialization: – Following suit of other profession the legal profession is also found to be getting commercialized with every passing day. In the US it is reported that some lawyers and legal firms have now started sharing rewards with the clients unethically.
Marketing legal profession
It is commonly considered that lawyer marketing services is tougher than marketing a product. Service marketing involves some distinctive features as follows;
Customized: – Service can not be standardized. It can only be given as customized service.
Uniform methods:-The process of production, marketing and delivery of services is almost common in nature.
Timing: – The timing between the demand and supply is based on timing in legal service. If a service is not honored in time, the lawyer might lose his/her client.
Intangible: Legal service is intangible unlike a consumer product. It can not be seen or touched. So it is not that easy to assess the quality of legal services in general.
Solicitors must understand that there ate tools with which the clients can value the services rendered by them.
Marketing tools for Legal profession:
While analyzing the client base and its nature, a lawyer has to segment it in various lines such as area of work, geography, and source of business. This will help the lawyers and the law firm to understand the areas of growth and re allocate them as per the requirement. Analyzing the nature of the cases and prioritizing them as per the severity of the same is another marketing strategy the lawyers and the law firms do follow meticulously. All lawyers and law firms regardless of its size should have some attorney advertising plans and strategies on their own to pursue their profession in the most professional manner.
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